I really enjoy ‘digital making’ – that is creating real objects, like laser cut jewelry, apparel design, paper cut art and cards (up cycling vintage maps are one of my favourite ) wall decals, making jewelry out of recycled keyboard buttons, leather and vinyl cuffs and more… Have a look at my online stores, if you are interested in purchasing anything: Storenvy, Etsy and Ponoko.
For my graduating project called “Visual Reader” I chose to analyse the relationship between “Room & Typographie”. I ended up with 2 separate books (although they relate to each other content wise) called “Visual” and “Reader” with screenprinted magnetic book covers, 3 posters, 24 postcards and a CD with experiments. I won an inclusion in the Output Foundation’s Yearbook 2005 and I came 9th place within the ”Best of Unpublished German Book Design 2005” competition.
Three creative ladies and myself opened up a made.it, a retail shop on 103 Victoria St. in August 2011. We proudly created a permanent home for upcoming designers/artists and all our creative goods are 100% made in NZ and of the highest quality. I was responsible for the brand identity, which included: managing the overall brand, logo development, all promotional material like business cards, flyers, ads, signage, window decals, stamps, tags etc. You can view the moodboard here.
As a 3-strong design team we produced a 70 page marketing catalogue for North Kite Boarding – www.northkites.com. My responsibilities included designing and producing a “thumb cinema”, a calendar and other design and brand components that were then laid out in the final magazine. I was solely responsible for the layout into dutch and italian.
As part of a team of 2, I was responsible for the production and completion of a 128 page book, both English and German versions. These books were the Artistic and Cultural Programme of the Federal Government for the 2006 FIFA World Cup Germany™. A relating brochure, press kit and a CD were also produced.
Redesign of the NZTC International website – ‘The Translation Centre’. The actual house in which NZTC resides, was chosen to be built in EBOY pixel style. I went through quite some revisions of the initial design, until I finally had sign off. You can view the 22 layout versions of the homepage here.
My first little freelance project in Wellington turned out to be the design for a CD cover & booklet for a debut album – gate folded into three panels and printed on both sides. I enjoyed taking images of the basement where ‘ a band called Dave’ used to practice.
In a small team we came up with the idea, that we were ‘new seeds’ ready to leave university and grow and mature in the outside world. We designed and managed all the marketing material for my graduating class exhibition, that included: posters, flyers, invitations and contact cards. We sent the invitation packs out 3 weeks prior to the opening and in 3 weeks time, the little seeds had sprouted and indicated that it’s time to go to the opening. The little cotton pads with sprouted seeds were also a fantastic decoration idea.
Turned out I was the winner of a competition to create the corporate design for “The 8th European Conference on Creativity and Innovation 2003″. I came up with a neat brochure idea, poster, a foldable giveaway game, CD slick, conference folder and a goodie bag. The brochure, poster and giveaway game were all based on the idea of a ‘cut out square’. It was very unusual back in 2003 to see a poster and brochure with actual cut out elements.
As a 3-strong design team we developed the conceptual design and production of an annual report for the brand Volkswagen during our studies – 2 books called ‘the elements’, divided into ‘earth’, containing the financial information and ‘air’, containing the marketing imagery. Both books were protected by a foldable hardcover showing an overview of 2003 models and the company structure. The ‘earth’ part was dominated by earthy brown tones leaving an overall grounding and solid feel, whereas the ‘air’ part left the reader with an overall blue, light and future-oriented outlook.
I did some freelance work for the Fraunhofer Institute in Germany – a flyer and some infographics.
Experimental CD covers for some of my favorite music at that time. The final covers were printed on transparent paper and then stitched together with a sewing machine (front & back).
I love mixing photography, letraset rub down letters, pieces of illustration and found objects. By combining them I just follow my intuition without knowing what the outcome will be.
Some nice infographics I’ve been working on.
I worked on a redesign of the Lianza website – ‘Library and Information Association of New Zealand Aotearoa’.
The National Library in Akl required some design work for their new premises. The intranet included a search and research page, a noticeboard and internet function. I chose engaging and vibrant colors, an nice and easy to read font and an easy to use search function.